Are You Providing Clients Real Value?
The key to success in any business is providing value. And in today’s competitive legal market, any law firm that doesn’t know that is not talking to their clients. Much less are they in tune with...
View ArticleTurn down clients? Are you nuts!
In response to that question in these economic times, some (if not many) lawyers might say that you would be nuts to turn down any work that comes across the transom. Well, wrong answer IMHO. I would...
View ArticleBusiness Development for Solos (and Everyone Else)
Been meaning to comment on some marketing advice I saw on Law Practice Today back in August. The article entitled “A Business Development Checklist for Young Lawyers” by Kelly O’Malley at Fox...
View ArticleNetworking: Be Like the Red Sox
Lawyers know about networking, but most, except the real Rainmakers, don’t like it. It isn’t exactly like having a root canal to them, but they would rather be practicing law. Nonetheless, the...
View ArticleSend Printed Holiday Cards, Not E-cards
The matter of whether to send printed holiday cards instead of e-cards is one that I feel very strongly about. It is not unlike my view about sending handwritten Thank You notes, instead of emails when...
View ArticleHow To Treat Prospects (and Clients) When They Contact Your Firm
Your success in landing new clients, or retaining existing clients for that matter, can relate directly to how they are treated when they contact your firm. I have commented in the past on this blog...
View ArticleSimple Networking Tips to Overcome Shyness
As we get closer to the holiday season (yeah, they’ll be here sooner than you think), it means there will be more and more networking opportunities. A lot of lawyers, including yours truly, are not...
View ArticleSharpen Your Bio and Tell a Compelling Story
Lawyers should update their bios regularly to keep it fresh, and because it is an important marketing tool. It should be well written, brief and to the point on the benefits a prospect should gain by...
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